Your customers must know your brand exists and adds value. But is it enough? The answer is no. Just making your customers aware and loyal to your brand is not enough if you want to sustain.
To ensure that your organization’s success can be sustained over time, you need something called “brand awareness. An awareness of a brand is the result of its recognition. It’s what turns your business into a household name or makes it stand out in your industry or market.
Consumer preference, loyalty, and even trust in certain instances are examples of the benefits that come along with having brand recognition as opposed to just having brand awareness. Recognition of a brand may originate from either favourable or unfavourable connections. Brand awareness and brand recognition should be integrated to win the trust and support of customers.
Though brand awareness may inspire greater loyalty and brand affinity than “recognition,” you must have both if you want to build a strong future for your firm. You must not confuse Brand awareness with Brand recognition.
Brand recognition ensures that your firm receives the attention it deserves, while brand awareness will help to foster loyalty, allowing you to enjoy the advantages of staff advocates, repeat customers, and word-of-mouth marketing.
The degree to which the public can recognize your brand based on its visual symbols and goods is referred to as brand recognition. Brand awareness extends to the public recalling facts, feelings, or overall perceptions about your brand.
A jingle or theme tune that is linked with a brand may also serve as a trigger for brand recognition when it is presented in audio form. Consumers need to be able to recollect previous information to recognize a brand.
For a company to successfully create consumer awareness of its brand, it must consistently provide customers with the same visual or aural educational experience over and over again.
There are many ways to make your brand recognizable, and letterhead is one of the best ways. By using your company’s logo and colors in your correspondence, you can make it easier for customers to remember your business and learn more about your values, style, and goals.
The letterhead includes a business’s logo, name, address, and contact information such as phone or fax number, email address, and company website URL and it is used in the header of a company letter. So, whenever a person interacts with the letter, he interacts with your brand. The colors and the designs used in the letters hold your brand personality. And when your customer interacts with your brand by holding your letter in his hands, the connection gets built in his mind.
When choosing any Letterhead format design here is the “must-have” elements to look for:
Company logistics: As mentioned earlier, the letterhead must have all the information about your company. It gives more information about your brand. Your customers get to know more about your brand. And it also presents the way for further interaction with your brand. For example, the email address or the company URL can help them to contact you. While writing the logistics, you should consider fonts. Choose fonts that go hand in hand with your brand identity.
Company’s logo: Your company’s logo is most important because that’s how you’ll do branding. Your customers will need the logo to recall your brand and connect with it. You can use Designhill for your logo design. It helps you to create a professional logo. Designhill logo designs will describe your brand identity, which will help you to connect with your audience. It has a library of designs, font types and colours which you can use in your logo to make it unique.
It’s also important how you place the logo and how you manage its size. It should not be too big, and it should not be too small. The size and placement will depend on your graphics and designs.
Professional designs: The letterhead gives chance to your customers to interact with your brand in offline mode, the physical format. So graphics and designs are important elements for imprinting a lasting impression. Many new businesses make the mistake of using standard printer paper, tacky fonts and poorly designed logos and layouts. Putting your brand on poorly crafted stationery can permanently harm your brand’s reputation by portraying you as unreliable, unprofessional, and of low quality. No matter how confident you feel in your homemade designs, be aware that your competition has likely invested a lot of research and capital into their corporate identity.
So, take some time to consider the message you want to deliver to your readers before you print that official document. Corporate designers are familiar with color theory, white space, logo design, and other aspects of corporate branding that you may not understand. Still, this is not a hard thing. You can use templates that will help you. Here are 10 letterhead templates from designers on Creative Market that you can use to build a brand that people will remember.
- Letterhead by Designhill
Letterheads can be created according to your needs without being time-consuming or expensive. Choose from a variety of business letterhead templates and customize them for your brand on Designhill. Choose from traditional company letterheads to visually rich templates based on your needs.
- Letterhead by Designhill
You use letterhead to represent your official documents. They represent your company. Designhill’s free letterhead template tool assists you in creating the ideal brand image that will influence how your customers, business colleagues, and stakeholders perceive it.
- ContestDesign’s Letterhead Template
The MS Word Letterhead Template offered by ContestDesign is an excellent template for use with Microsoft Word projects. You may use it if your firm provides more official services since it has a sophisticated and expert appearance. Because it is so simple to update, you can make adjustments to things like the text, the logo, and the photos with only a few clicks of your mouse.
- Letterhead by ArtisaanHR
ArtisanHR designed letterheads for businesses who were searching for simple letterheads to utilize for their communication. These letterheads were produced for usage by businesses. The package comes in three different color combinations, giving you the freedom to choose the one that works best for the aesthetic of your business.
- Juniper Letterhead
The Juniper brand template pack is an up-to-date and aesthetically pleasing collection of branded templates. These templates include a letterhead, sticker, compliments slip, and more. There are Photoshop and InDesign templates, and it comes with all of the necessary fonts and graphics (and free).
- Designbird’s Letterhead
Check out Designsbird’s Letterhead if you are looking for a straightforward letterhead design in black and white to utilise for your business communication. You will also discover a comprehensive help file, which will provide you with instructions on how to personalise its templates.
- Themedriver’s Letterhead
ThemeDevisers’ Letterhead is another great template to consider. Choose it if you want to communicate a sleek, business-oriented image. It’s intended to be super corporate and modern.
- Letterhead by ZAAS
If you’re looking for a sleek and clean look that also has a little personality, this letterhead is a good choice for your brand.
- Themedeviser’s letterhead
The black and white Letterhead template is one of the cleanest and most minimalistic designs here. It comes with a company logo and is completely editable and print-ready.
- Letterhead by ArtisanHR
Letterhead by artisanHR includes colorful detailing, and you can customize the colors to suit your organization.